The problem is X is too generic of a name and as such is hard to reference otherwise. They could mix it up I suppose and call it “Elon Musk’s social media platform X” or something like that but it’s likely always gonna need a descriptor when written about due to the poor name change.
I call it one less pain in the ass. We yanked all of our ad spend out of it so I officially never have to deal with it, personally or professionally. Absolute shitfire, that.