Vinyl Me Please (store, exclusives, swaps, etc)

That and positioning the crate membership as comparisons to Costco / Amazon Prime.
My takeaway from all this is not VMP turning into fucking Blue Apron or whatever those meal things are called (this is a bad analogy in my opinion, it would seem to me that if they were doing build your own mixtape vinyls - then he might have been close) but Costco (except instead of discounted goods, you are getting outrageously priced goods).

The idea that members over there are buying into the crate is the best display of their lemming mentality.

Given the option of having to buy everything at a lesser discount OR buying everything, getting a better discount, and a record every month…. Unless they jack up the memberships the equivalent of $10 a month…. It’s an easy choice.
 
My takeaway from all this is not VMP turning into fucking Blue Apron or whatever those meal things are called (this is a bad analogy in my opinion, it would seem to me that if they were doing build your own mixtape vinyls - then he might have been close) but Costco (except instead of discounted goods, you are getting outrageously priced goods).

The idea that members over there are buying into the crate is the best display of their lemming mentality.

Given the option of having to buy everything at a lesser discount OR buying everything, getting a better discount, and a record every month…. Unless they jack up the memberships the equivalent of $10 a month…. It’s an easy choice.

I can see the crate sub working if you're brand new to collecting and will buy $1000 worth of albums over a year but that's the only use case I see that makes sense
 
I can see the crate sub working if you're brand new to collecting and will buy $1000 worth of albums over a year but that's the only use case I see that makes sense
It doesn’t even make sense then. I imagine swaps will still have stuff that cost way more than entry. A swap to a future anthology will still basically net you a free membership.

They are pushing crates hard because it is literally free money. They charge you for shipping already it’s baked into their prices that’s why the majority of their exclusives are $10 or more higher than regular variants.

Not to mention there will be people who pay for crate and never buy a record.
 
(One of) My favorite part is them opening again Rock and Country rocks so it gives more chances to swap...
I mean that’s what they’re calling it but it’s really about rudimentary curation. If I sign up for rock and you send me Ja Rule - we’re going to be having a chat. They have to have a starting point to know what to send you if they don’t have 11 years of orders to mine.
 
"While we recognize this change may feel big and like a departure from what has made VMP special, our mission to memorialize essential albums and help you build a record collection your friends and family will fight over when you’re dead has only grown stronger."

This is the quote that got me. What the fuck?
Is that from the email? lol. Matt maybe really did write it.
 
I think what they mean by it is that albums they would have released as essentials after rock and country were done in are now called country vol xy which they can do since they don't need monthly records in the individual tracks anymore
lol. So what is essentials? Edm and experimental? Ooohhh, classical. That’s what the market really needs over priced sort of audiophile classical reissues in fun colors.
 
(One of) My favorite part is them opening Rock and Country tracks again so it gives more chances to swap...
But does that not just involve them including records they class as rock or country from the store in swaps? It’s not new to the sub. It’s old shit they can’t sell that is tenuously linked to the genre.

At this point VMP has become the record retail equivalent of Apollo Creed telling Rocky not to throw in the towel. At least nothing bad happened there though
 
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