You're half-right. It wasn't fiber, but it was 30 feet long. Had to get from the corner of the room, up into the roof, and across to a high wall, over the door. This was also 10+ years ago.
It was quite distressing when my friend called me a couple months later saying he finally got the TV, and it didn't work. It was thinking, "surely the cable isn't a piece of ---- for that much money." The worry turned to fury when I took the TV off the wall, nearly fell backwards off the stepladder with the TV in hand, and found
duck
tape
.
Of course, HDMI cables aren't repairable, at least not with anything I can afford, so I got to blow another buttload of cash and watch my friend rip out his drywall so I could install the new cable.