MoFi UltraDeck / StudioDeck Owners and those interested

displayname said:
I think $500 is unlikely from any of these brands. It seems like $1K - $1.5 is the bottom. I don't think it's about technology, but about brand positioning and also just capacity.

If you make a killer $500 table, you're going to sell a ton of them (look at UTurn). But the issue with selling a ton of affordable units is that it absorbs a LOT of resources taking away from higher end products. Lower end/lower pricing generally requires higher tolerances. That ultimately brings in more returns, more customer service, etc. On top of the logistics of selling more units. If you're going to sell 5000 units instead of 500, you need more space for production, more space for storage, more shipping people, more accounting people, more inventory management... the list goes on and on forever.

To a lot of companies, they'd rather sell fewer units of a higher end product so they can remain a hifi company. Once things fall into the more affordable realm, you are somewhat forced to become a logistics and customer service company - regardless of the product.
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Yeah I get that but $6k tables are such niche market moving so little product that they can be increasingly dull as prospect beyond gawking. It’s not even like they are kids poster worthy like super cars. Also MoFi aren’t a Sutherland or a little bespoke company by any stretch of imagination.
 
displayname said:
I think $500 is unlikely from any of these brands. It seems like $1K - $1.5 is the bottom. I don't think it's about technology, but about brand positioning and also just capacity.
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Agreed. I feel like if anything they would create a sister company that goes down market so as to not dilute the existing brand.

displayname said:
To a lot of companies, they'd rather sell fewer units of a higher end product so they can remain a hifi company. Once things fall into the more affordable realm, you are somewhat forced to become a logistics and customer service company - regardless of the product.
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Yup, higher margins upmarket too, but it's definitely a much more crowded market.
 
trickyseven said:
Agreed. I feel like if anything they would create a sister company that goes down market so as to not dilute the existing brand.


Yup, higher margins upmarket too, but it's definitely a much more crowded market.
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There may be lots of upscale models, but the market for those models will be substantially smaller.
 
I’m hoping it maybe frees up some UD’s on the 2nd hand market. At this point, that’s really the only upgrade I’m considering. A $6k TT is out of reach for me and realistically the diminishing returns are way too high for my setup.

Maybe the new Mofi will play T Bone’s new “format”!
 
scorpio333 said:
I’m hoping it maybe frees up some UD’s on the 2nd hand market. At this point, that’s really the only upgrade I’m considering. A $6k TT is out of reach for me and realistically the diminishing returns are way too high for my setup.

Maybe the new Mofi will play T Bone’s new “format”!
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It’s a ballsy move when the Technics SL-1200G (a stellar performer by all accounts) is $4k.
 
Joe Mac said:
Yeah I get that but $6k tables are such niche market moving so little product that they can be increasingly dull as prospect beyond gawking. It’s not even like they are kids poster worthy like super cars. Also MoFi aren’t a Sutherland or a little bespoke company by any stretch of imagination.
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$6k tables are still very "entry level" for a lot of this market. Specifically the market that is hunting down MoFi one steps at $100-150+ each. And although MoFi as a brand isn't a small company, I'd imagine MoFi Electronics is pretty small. And Allen Perkins' company is a VERY bespoke company, with their "entry" level coming in just under $20K. So Allen is building a bridge into his own brand to some extent.

HiFi Guy said:
It’s a ballsy move when the Technics SL-1200G (a stellar performer by all accounts) is $4k.
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Totally agree, but I imagine it'll get placed up against VPI, Rega, Clearaudio, etc. Right now they have decent alignment to a lot of those lines.
It'll be interesting to see if the $6K price point includes the new UltraGold as stock. If it's included, then it comes much closer to the 1200G. If not, then it will need to be interesting. If they follow the naming convention they've started, we could theoretically see a MasterGold cart coming down the line too. So let's say $4800 base price, $6K with UltraGold, $8K with MasterGold. That would be compelling options and decent price points.

That's a WHOLE LOT of speculation from my end, but I'm putting it out there, haha!
 
displayname said:
$6k tables are still very "entry level" for a lot of this market. Specifically the market that is hunting down MoFi one steps at $100-150+ each. And although MoFi as a brand isn't a small company, I'd imagine MoFi Electronics is pretty small. And Allen Perkins' company is a VERY bespoke company, with their "entry" level coming in just under $20K. So Allen is building a bridge into his own brand to some extent.
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I’d be shocked if most people buying one steps have those ultra high end TTS that cost over $10k. MoFi is probably hoping they can use brand recognition to push some of their customers to buy their 6k TT though. There are a lot of MoFi die hards of a certain age who buy anything and everything MoFi puts out
 
The designer of the MoFi turntables, Allen Perkins, also designs Spiral Groove turntables. The “entry level” Spiral Groove is about $18,000.

The Revolution

Revolution: Passion meets Performance A serious 'entry-level' turntable for very high quality analog playback; the Spiral Groove Revolution incorporates sleek lines and bold colors in a “modern meets retro” package. The SG Revolution is what happens when you blend just-the-right materials with...
shop.spiral-groove.com

Edit: while I was typing I missed @displayname ‘s update. Of course, he said just about the same thing.
 
Something is not happy inside that motor. I found a pic of the motor, I was hoping to see one opened up to see what's inside. No luck. Pic:
xtBK2SI.png


My suspicion is the shaft in the motor is not 100% perpendicular to the housing and one the one side it's rubbing/thumping. But, why? Bearings could be a suspect, honestly I do not know what's inside that motor case. I'd guess there are windings, magnets and a top and bottom bearing. Is there any wiggle to the pulley? Is the pulley on the same plane as the top of of the deck? If that deck is under warranty, I'd send an email with video link to Mofi.

\
 
thanks for the response, I emailed both Audio Advice and Mofi. The table is only a few months old so I'm hoping it's not a headache.
 
scorpio333 said:
Something is not happy inside that motor. I found a pic of the motor, I was hoping to see one opened up to see what's inside. No luck. Pic:
xtBK2SI.png


My suspicion is the shaft in the motor is not 100% perpendicular to the housing and one the one side it's rubbing/thumping. But, why? Bearings could be a suspect, honestly I do not know what's inside that motor case. I'd guess there are windings, magnets and a top and bottom bearing. Is there any wiggle to the pulley? Is the pulley on the same plane as the top of of the deck? If that deck is under warranty, I'd send an email with video link to Mofi.

\
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Got the same motor in my Cliffwood, it's dead silent. Something's up, for sure.
 
The DL103R was on the MoFi for a couple weeks. Great match to the arm but after having the ART9 on the table it wasn’t a fair fight. There is a mellowness to the Denon that I will always love.

That said, going to try the Nagaoka MP500 for a while and see if it’s a good match with the table. On paper it should be a better match than the stock MasterTracker.

I’ll report back in a couple weeks. 6CDAC4EF-E998-4AA0-95AE-F5DFEB408271.jpeg
 
Slimwhit33 said:
The DL103R was on the MoFi for a couple weeks. Great match to the arm but after having the ART9 on the table it wasn’t a fair fight. There is a mellowness to the Denon that I will always love.

That said, going to try the Nagaoka MP500 for a while and see if it’s a good match with the table. On paper it should be a better match than the stock MasterTracker.

I’ll report back in a couple weeks. View attachment 138377
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Dude you're running through all my potential cart upgrades. The ART9 and MP500 are at the top of my list.
 
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