edit:
@djdavedk beat me to it
I have no stake in this discussion but just want to say that "limited to 100" does imply a maximum quantity of 100, whether or not you add the word "only" in front. In fact, a crowdfunding effort that requires 100 orders to succeed is the opposite of a "limit," it is a "minimum."
I am not trying to be snarky but just making this crystal clear, since apparently it is a point that has been brought to your attention by several customers over the course of many months that you still refuse to concede on. I wish you best of luck in continuing to improve and learn with your new business, for what it's worth.
Example definitions of the word limit:
- a point or level beyond which something does not or may not extend or pass;
- a restriction on the size or amount of something permissible or possible.