There were a lot of longer term funk and R&B fans who came in at Dirty Mind, Controversy, 1999, as well as brand new fans who joined at 1999/PR via MTV, who didn't know what to do with ATWIAD and thought he fell off with it and Parade. UTCM was a big flop in theaters. Raspberry Beret and Kiss were the saving grace for those albums since they were hits, as no other singles from those two albums really didn't hit big (Paisley Park, Pop Life, Mountains). I remember a lot of friends who joined at 1999 stopped listening at ATWIAD and didn't buy another Prince record until SOTT.