Well, it is a marketing myth that is is better and cheaper to retain a customer than to acquire a new one. There is, in any business, a number of unprofitable customers or customers who simply absorb too much time and energy, taking away from the ability to tend to other customers.
The guys who expect a replacement because a cover corner is bent. The guys who constantly demand a replacement because there is a pop or click somewhere. The people who complain about the shipping boxes. Those who, during a pandemic, tie up customer service because their precious records didn't arrive. And so on.
I would get rid of those customers too. Other subscribers end up paying for their foibles. The cost of replacing that bent corner comes from the prices everyone pays.
For some reason, even during the pandemic, my VMP monthly arrives around the second or early third week of the month, the packaging is sturdy and I have never received a damaged cover, and the pressings are always great.
I'm not going to cut off my nose to spite my face. I actually get great service from VMP, and always prompt, personal response to my queries ( except understandably during the migration fiasco) and I never understood how they could turn a profit with shipping included at the price. When the quality went up - primarily the turn to top rank AAA mastering for Classics, and sometimes on Essentials, they started to attract audiophiles - the unprofitable, resource intensive type and it got away from being a cool curation service that gives subscribers a nice surprise every month, hopefully turning them on to something that they never heard before.
I don't know if I will renew. If it seems like interesting titles are coming up, I would. Maybe grudgingly - no one likes a big price hit - but the truth is, so often VMP gives me records that no one else would reissue and in highest quality, and my quality of life is better for it, so I probably will.