I like your optimism. I really do. But I have no faith in them to deliver. Here's how I predict this Black Friday "sale" will go down:
A couple hours before the sale goes live, they raise the prices on all exclusives. Somewhere between a $3-$5 increase (ex.: a $25 exclusive in store would change to $29 after price increase). Then, this supposed "sale" would discount this $29 record down to $23, a measly $2 less than what it is at the time of this message. That's not even a 10% discount from what it was originally (which I believe was the case for some of the items from their sale in the spring?). Other items would also be "discounted" similarly. An act of artificial price-jacking to only give a limited-time discount to create a sense of urgency. After the sale ends, they move prices back to the prices we see now, and hope no one notices.
I wouldn't be shocked.
EDIT: a couple of tense corrections