Okay but paying back the investment isn't their only cost and not their only outstanding liability, nor should it be their primary focus, either. Their focus should be on profitability growth and margin expansion.
At 30K unique subs, and let's use $27 per sub per month as an average, that's ~$9.7M in annual revenues from subscriptions.
At 30K subs, that's 360K records on an annual basis. Using $15 as a unit cost (and who knows, because I don't know their licensing structure), that's $5.4M in cost. Then there's the outbound freight cost, let's assume $3/shipped album. That's $1.08M.
I think Storf has mentioned VMP has ~25 employees. This one is a challenge without knowing all the roles and salary/wage structure, or benefits. But for grins, let's assume the CEO, CFO, and 3 other executive levels are taking a $100K salary. Then next 10 employees, maybe assume $60K? For the remaining 10, let's assuming they're full-time hourly at $13/hr? That puts your total salary and wages at just shy of $1.4M. Now, I have no idea if VMP offers health care, 401K, profit/revenue sharing, etc. And I have no idea what the overtime usage is like. We can just tack on a 30% benefit rate and shrug. That's $0.42M.
With all of that, VMP is left with $1.4M in EBITA (a 15% margin, and ~$120K in profit per month) before we tack on any other incurred expenses.
VMP certainly pays for advertising on social media, and has marketing expenses; maybe they contract with an agency for that. Same goes for their web platform (and I'd ask for a refund at this point). They also are paying for warehouse space for excess inventory, basically utilities, basic office supplies and travel expenses for someone like Storf. I can't make informed guesses on what that all adds up to. But it certainly starts to eat away at that EBITA. Taxes, interest on debt, etc...It all adds up. Maybe my assumptions aren't 100% spot on, but I don't think they're way off, either. Point being is that out of that $10M annual revenue, not much is left at the end of the day. And there's likely some months where they run in the red on the income statement.
Again, it's not a highly profitable business. It's why there isn't a viable alternative popping up at the slightest hint of problems at VMP.
