yukbon
Well-Known Member
it's just another deceptionMeaning?….
all their documentation and promotional material is all 'rice paper' etc etc and never any mention of this intermediate step
it's just another deceptionMeaning?….
Mofi says they are sorry:
We at Mobile Fidelity Sound Lab are aware of customer complaints regarding use of digital technology in our mastering chain. We apologize for using vague language, allowing false narratives to propagate, and for taking for granted the goodwill and trust our customers place in the Mobile Fidelity brand.
We recognize our conduct has resulted in both anger and confusion in the marketplace. Moving forward, we are adopting a policy of 100% transparency regarding the provenance of our audio products. We are immediately working on updating our websites, future printed materials, and packaging — as well as providing our sales and customer service representatives with these details. We will also provide clear, specific definitions when it comes to Mobile Fidelity marketing branding such as Original Master Recording (OMR) and UltraDisc One-Step (UD1S). We will backfill source information on previous releases so Mobile Fidelity customers can feel as confident in owning their products as we are in making them.
We thank you for your past support and hope you allow us to continue to provide you the best-sounding records possible — an aim we’ve achieved and continue to pursue with pride.
Mofi says they are sorry:
We at Mobile Fidelity Sound Lab are aware of customer complaints regarding use of digital technology in our mastering chain. We apologize for using vague language, allowing false narratives to propagate, and for taking for granted the goodwill and trust our customers place in the Mobile Fidelity brand.
We recognize our conduct has resulted in both anger and confusion in the marketplace. Moving forward, we are adopting a policy of 100% transparency regarding the provenance of our audio products. We are immediately working on updating our websites, future printed materials, and packaging — as well as providing our sales and customer service representatives with these details. We will also provide clear, specific definitions when it comes to Mobile Fidelity marketing branding such as Original Master Recording (OMR) and UltraDisc One-Step (UD1S). We will backfill source information on previous releases so Mobile Fidelity customers can feel as confident in owning their products as we are in making them.
We thank you for your past support and hope you allow us to continue to provide you the best-sounding records possible — an aim we’ve achieved and continue to pursue with pride.
And finally, prices will rise by approximately 15% in order to offset the costs of the printing of additional materials to better inform our customers of our previous lack of information. Thank you and god bless.
Shit that was the slowest corporate apology I’ve ever seen. These guys really make VMP look like PR masters.
....and all it took was literally dozens of hours of exposes, discussion and trashtalking videos on youtube, the frothing ill-will of all their butthurt customers howling at each other in their facebook echo chambers and -- i'm guessing but i'll be surprised if it isn't at least some hundreds of thousands of cancelled orders.
man, fuck mofi's bullshit.
I admit i'm almost tempted to wander into the steve hoffman forums to see those dudes losing their shit over it
I believe it's because they ONLY use analog in their PR process. True AAA (Analog Apology Articulation)Shit that was the slowest corporate apology I’ve ever seen. These guys really make VMP look like PR masters.
Honestly, I thought it was a thorough and specific apology. One of the better ones I've seen from a corporation.
Don't worry, the new advertising materials will still cause the seam splits you all know and love from MoFi!"And finally, prices will rise by approximately 15% in order to offset the costs of the printing of additional materials to better inform our customers of our previous lack of information. Thank you and god bless."
I have to ask then, why not just buy the SACD? I'm totally out of the loop with DSD and everything behind it, but what's the benefit of pressing it to vinyl?Also the Dylan BOTT one step. Which is one of the best records I’ve ever heard? That wasn’t even DSD 256. Standard SACD level DSD 64. And it’s magnificent.
I have to ask then, why not just buy the SACD? I'm totally out of the loop with DSD and everything behind it, but what's the benefit of pressing it to vinyl?