Viking Dan
Well-Known Member
I feel like the fact that Bandcamp sold itself to that conglomerate undercuts the truth of your first few sentences here. I think Bandcamp successfully convinced a bunch of people that they built a morally superior company purely for the love of music and good vibes but were really just biding their time until they could sell at the right price.
You might be right.
Or could it be that they the built their corporate strategy around the flaw in the Apple/Spotify strategy in an effort capture market share, including some savvy marketing that included BC Fridays?
We, we as music lovers simply projected the moral superiority on to them in kind of the same way the certain fans get pissed when the small bands we "discovered" and love "sell out" by going "mainstream". [That's really more of a Gen-X concept though isn't it?]
If it helps - maybe think of it up this way.
If somebody came to me and said - look I know you love your 1st Press/OG copy of Soundgarden's Down On the Upside but I want. So I'll give you $5000 for it. I didn't take the easy route by purchasing on line, I spent a good couple of years hitting every vinyl store in the cites I traveled to and as many record fairs as I could to find a VG+ copy of that album. But for $5000 - I'd probably sell it.
At some point, its kind of crazy to say no.
The sale price was not disclosed - but they paid $6 million to Apple in Royalites.
Reports are that $100m of music and merch has been sold on Bandcamp Fridays.
So you have to figure that the price was in the 9 figure range.
Kind of hard to say no to that - no matter what the idea was when you started the company.