I completely understand where Joe is coming from. I don't know if I shared this previously on here and if I did I apologize for restating it and I certainly don't mean to use this to brag. I've always maintained that fans outside of Liverpool are never going to be on the level of a the fan who lives and dies for Liverpool because they were born into it or the grew up around it. Fans in the states and elsewhere have the luxury of choice which is a similar situation in America where there are so many options to choose from, even with various sports (NBA, MLB, NHL, NFL). The closest I'd say to being like a Liverpool fan over there is being a fan based on the college you went to and even that is a privilege not all get. It means so much more to you because it's much more a part of your life for an extended period. The Texas Longhorns will always be my first love because of the time I spent in Austin and meeting my wife there. Like an English club, they won't abandon me if they don't get a stadium deal like a pro-team in the US can and will do.
It took me seeing a match at Anfield, walking around the stadium, walking through Stanley Park, walking the neighborhood around Anfield, eating an English breakfast at Georgie Porgy Cafe, going to the Albert Pub, and yes sitting amongst the fans next to the Kop to really get it. Liverpool FC are so ingrained in the neighborhood and city. It took me seeing how much of a working class area the stadium was in. Yes, they're obviously a global brand but they're still at their heart, a regional football team. I count myself lucky that I was able to go over. I don't count myself as a better fan because of it but it certainly helped me better understand and love the club. I think this is what John Henry and FSG don't get. They saw the global marketing and lost sight of what allowed for that global reach to take hold. It all comes back to the city and the people who live and die with that club. You Never Walk Alone isn't some snappy branding that an ad wizard came up with. It certainly caught my eye when I was trying out EPL teams. But it was an organic nod to the manager at the time's favorite song that caught on with the supporters. FSG see it solely as a marketing tool. I winch when I see supporters called stakeholders by FSG or talk of "legacy fans". No, they are supporters because you've shown you really don't take their opinion to heart before you make ridiculous decisions that affect not only them but clubs down the system. And with legacy fans, you indicate you think they'll eventually go away (die off) and be replaced solely with new fans who want shiny pyramid schemes.