Earlier this week Apple announced and launched AirTags. AirTags are a lost item finder and their announcement have stirred up a lot of drama and controversy.
Tile, the maker of a similar product that has been on the market for a couple years cried foul play when Apple Entered the market. Tile also called Apple's entry into the market timely because just the next day Tile had an appointment to testify in front of the senate regarding their antitrust hearing. And tile spend their entire time talking about "Apple's unfair advantage" and how they "bullied" them around.
Basically, their issue with Apple being competition is Apple has the unfair advantage of also being in control of the phones and app store. "The platform advantage". With Apple entering this market they opened up the "Find My" API to third party developers with iOS 14 last fall to avoid any antitrust issues and allowing competitors like tile to have direct access to this feature on iPhones. However, Tile says they have been asking Apple for open this API up since the beginning of 2019 and Apple. Tile has also been asking for Apple to unlock NFC communication since 2019 so that third party developers could access this technology / chip in iPhones. Only ApplePay used NFC until the launch of AirTags. Apps were not granted access to this for security reasons, for example, many android apps were built by scammers that can steal anyones credit card info from the "tap to pay" NFC chip on the cards if they get within 2 feet of the card. With the launch of AirTags, apple is also opening up NFC to third party devs in May with strict review standards to make sure no app is built that can steal personal information.
Tile, however claims, Apple's delay in opening up their walled garden gave Apple the unfair advantage of making a superior device and release features before tile could because Apple's bullying delayed their development cycle.
And of course Amy Klobuchar, the senate's antitrust hearing leader ate it all up saying with very damning words "This is exactly the kind of behavior this committee is trying to uncover in this hearing".
Though, I feel like this is just crying about competition. Apple has done everything they can to open up their platform for third party developers to avoid a microsoft like class action lawsuit. All while doing it with the focus of their consumers privacy and security. But tile seems to be portraying an "Evil monopoly" picture.
Also, in other related drama, a lot of people don't understand how AirTags work and that they were built with privacy in mind. They are not meant to be used to track people or pets. And, in a industry first feature Apple designed them to notify you if you have an AirTag following you around that is not yours that has been away from its owner. It will pop up with a message on your iPhone or compatible smartphone alerting you and telling you how to disable it. Apple did not cover this in their keynote speech and spent the day yesterday doing damage control telling everyone about this privacy first feature after anti domestic violence groups sounded the alarm about stockers being able to track / track people.
Privacy first is a very good thing, but also means AirTags can't be used to find stolen items. They will alert the thief of their presence and tell them how to disable them to avoid potential abuse by stalkers. So there are a lot of people saying the AirTags are useless then.
But their main design is to help you find items you frequently lose. Like car keys. They are also designed to be attached to luggage so it's easier to find your bag at the baggage claim. They will alert you of when your bag is coming and how far away it is.