Mather
Unknown Member
I mean the bottom line here for me is that VMP is basically following the the tech bro internet get rich startup manual.
Announce and over promise a product with wild and vague assertions about how it will change your life, how it's never been done before, how no one has even TRIED this before and this "thing" is a must have for anyone.
Have a vague idea about how to execute said plan with only a cursory amount of solid details to back up all the wild assertions made during the sales pitch. Identify shortly afterwards that it will not be possible to live up to all the exorbitant expectations and promises that were made during the selling process, time to bring everything back in line with the budget. COMMUNITY becomes facebook group, GRAMMY NOMINATED WRITER becomes a few lines of text per album, JAZZ CLASS becomes a few web links and a couple of very thin AMAs, INCREDIBLE BOOKLET becomes cheaply bound thin stock 16 page book that ships in a manila envelope for some inexplicable reason that I can't even come up with here. The only thing I can attribute this to is an astronomically immense disregard for the customers whose money they've gladly taken, combined with almost zero knowledge of record collecting and record production from the top of the company down. It is astonishing to me that they are claiming they didn't know shipping the booklets that way would be an issue. The only conclusion I can draw from that, along with all the other snake oil they sold their customers on with this package, is that they're outright lying. They lied during the initial promotion of the product with only a vague idea of how they would attempt to back it up because they wanted your money, and because of their ability to keep details secret about the package it allowed them to adjust plans for content on the fly without the buyers knowledge. They're lying now in claiming they were rushed, or at the very least they're lying that this was some outside force being exerted on them and not just a result of their own incompetence. And they're lying when they say they'll get better. They currently have no need to. As long as they can ride their horse and buggy into town, setup shop with all their shiny bottles of elixers and tonics and make all the wild sales claims they want about what they are and how they'll effect your life and the townsfolk keep shovelling over their money; there's no need to change. Overpromise - collect money - underdeliver. It's the oldest get rich quick scheme around.
And for what it's worth I also think they've decided to try to use members here and on Reddit as influencers to the larger group by directly contacting them and feeding them info to be disseminated to the forums. It makes sense for them to do it, but I think it's just more of the same cynical marketing bullshit and I don't believe a single thing they say. If they can't even figure out that sending a booklet in a plain envelop isn't going to be a issue, then they are so far from where they need to be that I'm not sure they'll ever get there; or even have any desire to. This company again and again shows their disdain for their own consumers and how little they think or care for the people buying their products, if it was just incompetence I could maybe excuse it, but things like the CD jacket art and booklet shipping fiasco and pretty much every other error made in this set are to me outright apathy on the part of management to the consumers, this is them truly not giving a shit about anything but their monies. This one's done, time to pack up the horse and buggy and on to the next town with a whole new batch of snake oil. There's a sucker born ever minute.
Announce and over promise a product with wild and vague assertions about how it will change your life, how it's never been done before, how no one has even TRIED this before and this "thing" is a must have for anyone.
Have a vague idea about how to execute said plan with only a cursory amount of solid details to back up all the wild assertions made during the sales pitch. Identify shortly afterwards that it will not be possible to live up to all the exorbitant expectations and promises that were made during the selling process, time to bring everything back in line with the budget. COMMUNITY becomes facebook group, GRAMMY NOMINATED WRITER becomes a few lines of text per album, JAZZ CLASS becomes a few web links and a couple of very thin AMAs, INCREDIBLE BOOKLET becomes cheaply bound thin stock 16 page book that ships in a manila envelope for some inexplicable reason that I can't even come up with here. The only thing I can attribute this to is an astronomically immense disregard for the customers whose money they've gladly taken, combined with almost zero knowledge of record collecting and record production from the top of the company down. It is astonishing to me that they are claiming they didn't know shipping the booklets that way would be an issue. The only conclusion I can draw from that, along with all the other snake oil they sold their customers on with this package, is that they're outright lying. They lied during the initial promotion of the product with only a vague idea of how they would attempt to back it up because they wanted your money, and because of their ability to keep details secret about the package it allowed them to adjust plans for content on the fly without the buyers knowledge. They're lying now in claiming they were rushed, or at the very least they're lying that this was some outside force being exerted on them and not just a result of their own incompetence. And they're lying when they say they'll get better. They currently have no need to. As long as they can ride their horse and buggy into town, setup shop with all their shiny bottles of elixers and tonics and make all the wild sales claims they want about what they are and how they'll effect your life and the townsfolk keep shovelling over their money; there's no need to change. Overpromise - collect money - underdeliver. It's the oldest get rich quick scheme around.
And for what it's worth I also think they've decided to try to use members here and on Reddit as influencers to the larger group by directly contacting them and feeding them info to be disseminated to the forums. It makes sense for them to do it, but I think it's just more of the same cynical marketing bullshit and I don't believe a single thing they say. If they can't even figure out that sending a booklet in a plain envelop isn't going to be a issue, then they are so far from where they need to be that I'm not sure they'll ever get there; or even have any desire to. This company again and again shows their disdain for their own consumers and how little they think or care for the people buying their products, if it was just incompetence I could maybe excuse it, but things like the CD jacket art and booklet shipping fiasco and pretty much every other error made in this set are to me outright apathy on the part of management to the consumers, this is them truly not giving a shit about anything but their monies. This one's done, time to pack up the horse and buggy and on to the next town with a whole new batch of snake oil. There's a sucker born ever minute.
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It's a great time to be a jazz fan.
