I don’t feel that’s a fair comparison. It’s actually really disingenuous.
One is giving one particular store, one that’s burnt people on here in particular preferential treatment over all other stores. No publicity is bad publicity and it gives all their releases a huge public airing that no one else is.
As you well know the other isn't a store, it’s in effect a self run “book club” style monthly recommendations thread by a different member from the forum. There’s no self interest, beyond the kudos of a good pick, or monetary benefit, it’s actually the very nexus of a positive community centric idea. Also as the person managing it for now I am dead against any thoughts of more than one a month.