I was doing a quick c/p of a bunch of the info but they're aiming for all-analog remasters by RKS from the original tapes for every release, so the idea is that they will sound better.
Execution of the idea? ¯\_(ツ)_/¯
They're definitely aiming for the crowd that wants more than the $12 OJC repress. There's nothing wrong with being happy with that, but they're betting there's an audience of 2500 that want more. I suspect it's a pretty good bet with jazz collectors
Coltrane hasn't had a high-end repress since the 2009 AP (KG Master) and that'll cost you 3x as much on the secondary market.