also like. they can totally choose not to do anything. that's fine. a business is a business. whatever. i personally would rather them do nothing (or something like "hey this is important, so this month we're donating $1 from every record bought in the store") instead of turning it into a branding thing. you're not historically good allies of women, poc, or queer artists (or forum members, if that counts for anything), so having items that show your brand in telling rainbow long past june feels like unfair exposure.
but also i get the argument that any dollar to the trevor project is helpful to those that need it. it's fine. i'm just angry at everything all the time and want more. the community deserves more. it deserves genuine.
I agree that donating a % of your normal profits is a better move than creating a branded merchandise product with a rainbow design. I think other good moves are to make a separate donation to the charity as a company (on top of whatever contributions you generate from sales) and to push people to make direct donations on top of their purchase from you.
I've been thinking a lot about this stuff recently; mainly, how I can be more mindful of what platforms I have available to me, no matter how small, and how I can use them to raise money for social issues, no matter how small the amount. It was pretty intuitive for me to spot the potential risks of mixing a commercial endeavor with fundraising and I sort of settled into the template above. I made a few personal contributions to the
National Network of Abortion Funds on my own, I set up a weekend promotion where I donated $4 from every pin sold in my pin shop to the NNAF and then I made links to donate directly to the NNAF readily available. I was not tempted to co-opt the reproductive rights issue by creating a new sticker/product with a pro-choice catch phrase or some equivalent of pasting a rainbow pattern behind my logo on a side merchandise product. It made sense to me that the goal was to give directly to the organization and the secondary goal was to raise
extra contributions from people buying pins they were already interested in and probably going to buy anyway. I didn't want to feel like I was taking someone's $11 contribution, pocketing $7 of it, and giving $4 to the organization. I wanted it to be $11 that was entirely separate from one's giving and for those $4 to be re-routed to a good place.
IMO, if I'm not living the cause and/or a member of the group affected, it feels really really inappropriate for me to turn the cause and people's real and often difficult life experiences into a product. Often, especially in the pin world, people will make cute products that have catch phrases and sayings associated with mental health issues, gay rights issues, and other social issues and they aren't always members of that community and there isn't always a charity component. The fact that they often sell better adds a complicated, potentially gross element to it. I think it's good for products that reflect a diverse range of identities and interests to exist but I don't feel comfortable being the one to monetize them. I'm even wary of 'productifiying' mental and physical health issues that I've had and social issues that directly affect me.