I initially thought the abruptness of the forum shutdown was weird, but I’m sure now that they realized the mistakes they'd made on the cover/label/foil stamping, on top of the other recent VMP controversies, would ruin their relationship with Blue Note, which could potentially make them a lot of money. Let's not forget that (1) they also didn’t deliver exclusive content or discounts or giveaways or listening parties like they said they would, (2) they censored a thread, and (3) they promised people would become a “true student of jazz” and then didn’t provide very much that could be construed as educational, not to mention the removal of liner notes from the Dexter album to make it more difficult to be educated or the timing of the informational booklet (which comes after we’re done listening to the records).
With that in mind, shutting down the forum abruptly probably seemed like the only way to avert another PR crisis. They knew that when we saw the product we’d realize they made more mistakes and we’d complain on the forums for 300 pages that things were already bad enough and that they are incompetent, and Blue Note would never work with them again. So they decided to nuke the forums and could only give us a couple of days warning because people were about to start getting shipments. Then they pointed people to Reddit, where many people in their target demographic for this set do not go. They probably didn’t bet that as many of us would end up here, but it's still not as high profile as the crucifixion they would have endured on their own forums.
The whole thing has made me totally soured to them now, and I used to be a huge VMP fanboy. In my real life, I’d break up with this girl. But with vinyl I’m that guy who keeps going back to his bad girlfriend.
"Next week, I'll break up with her, I promise..."
<listens to Al Green and Camp Lo>
"Well, maybe it can wait one more month..."
From a business case study perspective, I'm interested to see if nuking your own community ends up being a good way to handle fallout from a screwup. Will depend on what they rebuild later (which, by the way, they have no idea what they're going to do, they're just saying "we'll think of something better eventually" to get us off their backs) and whether we are willing to come back when the time comes. Personally, I won't be.
(But maybe I will haha)