D Jilla
Well-Known Member
Yeah, great point. Their only logical branding (besides the ones that are just genres) is Rising, which I think they stole from @Lee NewmanI do think that VMP has branding and copywriting issues quite often. Calling the anthologies "The Story of" is just bad titling because the responses to titles are always "how can you tell the story of this label or artist without this title/artist?" Calling their main track "Essentials" leads to people saying "this isn't an essential album". etc. The slogan "Lost Sounds Found" is also pretty bad since they hardly do those types of titles and historically, when they DO, they sell really poorly.