Craft and Rhino are record labels. They market products and when purchased, ship them direct or I can purchase them at storefronts that distribute them. If I have a customer service issue, I either call the record store or contact the label directly if my issue is credible and the labels' fault.
VMP via subs asks for money upfront for unidentified, curated product and has to deal with all customer service issues from the fidelity/pressing itself to the shipping/return issues. This requires more commitment from both the subscriber and VMP's customer service.
In my mind, VMP's subscriber program costs puts more skin in the game for the consumer and therefore, more questions get asked and expectations are higher.