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Can't imagine they're going to want to change much.
The problem will arise when they start slapping the Macintosh name on hi-end Bose products. Which overtime will degrade the name. At some point they will shut down what makes Macintosh special and instead of having two separate companies catering to different audiences you’re more than likely left with one.

Macintosh will still cost the same and a certain set of consumers will still buy it because of the cache the name carries but what they’ll be buying will likely be Bose equipment with a Macintosh logo.
 
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