So... is hyperpop officially dead?
Seems like as soon as Charli shifted away from it on Crash, a lot of interest in the genre just kind of went away. Add onto that a lack of new music from a lot of the more high-profile artists (gecs, A.G. Cook), plus the unfortunate passing of SOPHIE, I think it's a style that burned brightly for about a year or two but has fizzled out pretty quickly. I think the peak might have come with that Gaga remix album last year; that was probably the biggest exposure the sound had gotten outside of Charli and it seemed poised to be the big breakthrough moment for hyperpop into the mainstream, but I don't think it ended up doing a whole lot for the genre in the long run.
I know for me, I was 100% on board the hyperpop train throughout 2019 and 2020, but I sort of gradually fell out of love as the label started being co-opted and there was an oversaturation of attempts to ride the trend that weren't anywhere near as fresh, exciting or experimental as the first gecs album, the early PC Music stuff or anything SOPHIE did. I think people saw the trashy, lo-fi late 2000s aesthetic that gecs had and thought that was all there was to it, but I don't think any of their imitators have been able to replicate how original 1000 gecs felt when it was new and nobody else had really taken the sound that far before. I would almost hypothesize that's why there hasn't been a follow-up yet.
I don't know, I'd be curious to hear other people's thoughts as I know there were some others on here besides me who were fairly tapped into the genre at a certain point. It seemed like a lot of people pegged hyperpop as something that was going to be a defining sound of the 2020s, but I think it ended up being too niche and undefined to really take off.