again, respectfully disagree - not with your musical choices, horses for courses, of course...but there has been a real moment in j-jazz that TBM has mostly missed. Look at what Ogawa-san is doing with project re:vinyl and what Think! (disunion) started - these all sell out and most have been repressed over and over, so much so that Sony is no longer licensing stuff and creating their own reissue series.Fair, and no one can knock enjoyment of any music.
I would point out, though, that back in the day (I was around then), TBM had a fairly narrow audience and little awareness outside Japan. There were plenty great jazz labels in Japan producing outstanding records. Search them out, don't just take what reissues feed you!
Point. Reissue labels play safe. Nothing too challenging, their market is baby boomer audiophiles and relative newbies building a collection, often coming to the music new and seeking sound above all else.
Threre is an awful lot of audio pablum in the TBM catalog. Particularly at the outset, there was an insistence on heavy doses of common standards, and near the end it got to some very commercial, even poppish territory. Inbetween - there are some true gems. Unfortunately, they are unlikely to be reissued, as they are not in the circle of audiophile favorites.
Hideto kanai - Ode To Birds
Takao Uematsu - Debut
Kimiko Kasai - Yellow Carcass In The Blue
Isao Suzuki - All Right
Kenji Mori - Firebird
Just a few examples.
Advertising on social media costs money. Word of mouth on social media - unearned media in the business - works well for major artists who already have nothing to worry about, but is actually very narrow in niche material. There are simply not enough buyers for this material. And thedre is a limited potential to build greater demand. BN - no problem. TBM - in the hundreds outside japan, not thousands.
these are marketing opportunities, full stop...and back in the day there wasn't this thing called the internet...
and while the scale isn't millions, or maybe thousands, I guarantee you not one person 10 years ago would have said that a BN TP reissued this week would sell more copies than in its entire 60 year run, which is basically what's happening. although I do believe we are at a tipping point regarding, cost, quality, fomo, and wear out that may slow down the vinyl rush a bit....