respectfully disagree, although I can understand my usage of the word equivalent may have been misused - my intention was that tbm is the most famous j-jazz label and has fame because of that, just like bn is the most famous jazz label. your point is correct from audiophiles, but id say that 50-60% of the tbm catalog are truly excellent sessions - BN probably bats higher, especially in the prime years, no doubt, but Sony had an opportunity to create even more fame for the label...
and its not exactly advertising anymore...but social media is borderless and is the main driver of awareness and then demand from fans and potential fans....they can always make more records, but they can't make more moments...
Fair, and no one can knock enjoyment of any music.
I would point out, though, that back in the day (I was around then), TBM had a fairly narrow audience and little awareness outside Japan. There were plenty great jazz labels in Japan producing outstanding records. Search them out, don't just take what reissues feed you!
Point. Reissue labels play safe. Nothing too challenging, their market is baby boomer audiophiles and relative newbies building a collection, often coming to the music new and seeking sound above all else.
Threre is an awful lot of audio pablum in the TBM catalog. Particularly at the outset, there was an insistence on heavy doses of common standards, and near the end it got to some very commercial, even poppish territory. Inbetween - there are some true gems. Unfortunately, they are unlikely to be reissued, as they are not in the circle of audiophile favorites.
Hideto kanai - Ode To Birds
Takao Uematsu - Debut
Kimiko Kasai - Yellow Carcass In The Blue
Isao Suzuki - All Right
Kenji Mori - Firebird
Just a few examples.
Advertising on social media costs money. Word of mouth on social media - unearned media in the business - works well for major artists who already have nothing to worry about, but is actually very narrow in niche material. There are simply not enough buyers for this material. And thedre is a limited potential to build greater demand. BN - no problem. TBM - in the hundreds outside japan, not thousands.