Again, I'm cautious of applying the feedback from the different political machinery of the UK to the US but this has almost literally just finished being tested to destruction here. For a considerable phase of the last parliament, supporters of Jeremy Corbyn, in part responding to external pressure but also in part because they had control of the trainset for the first time in decades, embarked on a sort of crusade of ideological purity across social media. One line that was uttered a few times was that if people weren't happy with Jeremy, they should "Fuck off and join the Tories."
What has become clear is that this line, despite not actually being repeated very often, gained traction and permanence in the minds of people and also people that weren't active really active on social media beyond an inexplicable fondness for Minion memes. It stuck and it resonated. It underpinned a perception that it was their way or the highway. Faced with that choice, many places took the highway. In the Election just gone, the Labour party lost seats in places they have held for up to a century. Of course there were other factors but in the electoral post mortem, it is extraordinary how far social media spats and behavior penetrate beyond core users.
Hah
@Joe Mac, greatish minds and all that.