My neighbor, who has been living in his unit for more than 15 years is moving out today. He's retired, single and living on a fixed income. The rent increases he was facing this year were just too much. He can't afford them and he can't afford anything in Salem or Massachusetts for that mater.
He tried to negotiate to reduce the increase in his rent this year but was denied. He's being forced to move in with a relative while he figures out what his next moves are. He doesn't know what he's going to do or where he's going to end up.
Even though I in the past I have heard mention that rent is not negotiable and is calculated by a algorithm the leasing office staff told me it doesn't hurt to try so I did. It was no surprise when I got an email back pretty much outlining the section in the lease that says rent is negotiable. Pretty much a you dumb ass, did you read the lease type response.
Last year when they renewed my lease, they increased the maximum percentage that they can up my rent by each year, and surprise surprise, they opted to increase my rent by the new maximum.
Essentially, what is going on, is market value in this area has increased faster than they can raise rent on existing tenants. So tenants who have been year for years rent is under market value, thus they are losing money on us. And as they love to mention, at the end of the day, they are a business. They would love to get us out to get new people in paying higher rent.