Sorry for long essay but anyone willing to read thanks
I joined VMP sometime around 2014. I was monthly and dipped in and out depending on what the ROTM was before it was renamed Essentials.
When they announced an R&HH sub I was pumped as R&HH is my main genre of focus and at least 90% of my personal overall listening I reckon.
I was initially underwhelmed with some of the choices, that's when I took a step back and realised well it is curation and I'm not the only customer they have so it is either going to be hit or miss.
I expected from it being the specific genre I love to be more hit but I don't know if it has tbh. Underwhelmed happens quite frequently
I also thought well I either get on board and hopefully pick up stuff that
1. Hasn't been pressed and want
2. Is a superior version of an album I already own
3. Is something I wouldn't have ever picked up myself but end up enjoying or some cases loving
4. Worst comes to worst there is usually something else available to my taste I can swap for
5. Clues & Guessing from members on here lead me to listen to other albums I wouldn't have perhaps tried or come across by myself also
With that in mind I haven't cancelled my sub in almost 2 years so I suppose it's somewhat worked for me to an extent.
The shipping included for everything I buy from them is a big staying point for me, importing from anywhere to Ireland generally adds at least 10 to 20 euros on top of the vinyl cost so being able to get store exclusives etc is great too
Conversely & Admittedly I do often feel massive surges of elation when guesses come through like as recent as this month the thoughts of possibly getting MNIMN on vinyl followed by major deflation when it starts to point to Nicki Minaj but levels back out again when it comes to Future Honest
If I look at the vinyl I've received through the sub majority of it I've probably "just got on board with", a minor handful of it has been gems I wouldn't have bought off my own back followed by a minor handful of it being something I really wanted personally
Most months in here if I'm being honest feels like folk just accepting whatever they are being given without being especially happy about it
So do we stick with the curation of some random vmp employees in hope of adding the odd gem now and then? Or do we quit and curate our own collections via discogs and other outlets?
I think the FOMO of what's coming next month keeps majority of us here sadly....
It is impossible to please everybody all of the time though
Some great points here, thanks for writing it up.
For me, I am definitely in the category of not really knowing why I'm still subbed to R&HH. 3+ years ago (when I first became a VMP member) the main genre I listened to was R&HH so when they announced the sub I too was really excited. The fact that they opened with Noname as well was a perfect intro imo, as she was an artist that I had on my 'one to watch' list (I have seen her live twice since). As my tastes have changed I rarely buy R&HH records now and pretty much rely solely on this sub for any new purchases in that genre.
Looking at the collection now there is a fair few that I could easily live without (Living Legends, Rico Nasty, Ivy Soul, Camp Lo, Juvenile, HBMS). I still enjoy these, they are just ones that I would never think of listening to unless I made a point of playing a record that I haven't spun in a while. To balance that though there have been some releases which I think are fantastic (Noname, Madlib, Little Simz, De La Soul, Open Mike Eagle etc) and VMP has also turned me onto records I wouldn't have otherwise heard of (Saba, Denzel Curry, slowtai, Blackalicious, Rick Ross, etc).
When I compare the 'success' rate of R&HH with Classics for example, Classics wins by a mile. There has yet to be a single release from Classics which I thought I could have done without getting. I know taste is obviously a big factor here, but I feel like the types sub-genres within the R&HH (jazz rap, poetry rap, instrumentals, british rap/grime, etc) are much more diverse than those chosen in Classics (jazz, soul, funk) so the hit/miss ratio is likely to be higher.