I’ll be honest with you I don’t agree $33 is a lot for the types of records they often press. Added to the fact that they’re often single LPs, I don’t agree with
@Selaws and the other uk member, I rarely pay over €25 for a single LP, it’s usually a double before I’m hitting the €30ish that is $33. Added to the fact that the 47% rise is steep and $50-52 to sub, nah, there is little value for me.
The main sub jump is definitely the big hitter, but with the bridge it isn't actually that price for everyone (for now). Still, it's definitely expensive and would be at the higher end of what I would be willing to pay with postage elsewhere.
In terms of the typical spending, it might just be the kind of records we are picking up, but for me it's not uncommon for a new release to be around the £20-£25 with shipping on top. Just looking at my play pile and one of the new releases (90% of my purchases are for 2nd hand) is Nat Birchall - Mysticism Of Sound, which cost £26.89 inc postage. I thought this was a good deal as well, Mr Bongo has it at £27.99 plus £3.50 postage (unless the postage has gone up since I last bought from them). The difference is that with the other purchases I will actively be looking for that release as its one I want. With the club aspect, at the best its going to be one I have been wanting to get, and at the worst, I won't be interested at all. I'm not really into Spiritualized so I will swap for Sonny Rollins. It's not an album I have been actively seeking, but certainly one I will like to have knowing it's going to have a good pressing/package.
The exchange rate is in favour right now so I guess as an international from the UK or Europe locking in for a year is like 35€ a record. I still believe with this as a budget you can get far better records this side of the Atlantic. On the flip side I took a look again at all 3 tracks from the last 12 months from those 36 records I would say I'd think twice about paying 35€ for any of those had I seen them elsewhere at that price.
The longest term I've ever done with VMP is 3 months and that's because I don't trust their curation to be consistent enough to match my tastes. At the new price we are looking at 42€ a record which I simply wouldn't be able to justify given the side subs are also more expensive now, their exclusives are only "exclusive variants" also available at most other retailers AND open to non-members.
I've personally never paid more than 27€ shipped for a tone poet (or more than 15€ for a BN80 shipped ), so if you're willing to wait there's always a way to get them for less. Using the same logic I'm willing to wait until VMP offers their inventory clear out sales and the 3 months for the price of 2 offers to get their records of the month. I simply don't buy into their FOMO or hype and as the last 12 months suggest, I'm hardly losing any sleep over not having those records in my collection.
For reference: I have White Stripes, Blakey, Mr. Hands and Flaming Lips from the last 12 months.
The main sub would be around £31 if you do the 6-months with the bridged offer. For sure there are records which would likely be more appealing for around that price here in the UK, but I'm also factoring in the access to the store items and free shipping. Chet Baker - Mr B is one that I would have looked to get had VMP not released it. Rough Trade has a coloured pressing limited to 1500 (which is a similar comparison to VMP's coloured pressing limited to 750) for £34.99 plus £4.02 postage (£39.01 total). I paid around £22 from VMP (which is a more limited pressing) with free shipping.
With the Tone Poet example I was just going with the standard price for a fair comparison (otherwise you could just say VMP pressings are cheaper when in their sale). Im like you in the sense that I wait for the TP's to drop, and haven't paid anything over £25 for them to date (the killer dodax deal on the 2lp Cassandra Wilson for £20 will be hard to beat!)
Also, I realise that this all sounds like I am defending VMP. Im really annoyed they upped their price and I cant see myself staying after the 6-month bridge. But just from a finances aspect, they are still the cheapest option for me at this time.