VMP was selling $35 records at 40% off, gave away 10 free records to each yearly subscriber (with the referral bonus, a yearly membership in the US last year worked out to around $17 per record including shipping) and they were likely still making profit. These do not cost anywhere near $35 for VMP to produce. And stuff like Juju was even less to produce since they made them years ago before prices went up across the board with manufacturing, unless I missed a recent repress of that one.
I'd be VERY surprised if VMP is dumping these at cost to HHV for HHV to turn around and sell them for $35.