Really makes no sense to me either. I guess part of it is that they expect X number people to swap each month? Then when that doesn’t happen, they are fucked if the album is popular? Part of it also seems that they don’t wanna prevent new customers from signing up during the month so don’t wanna cap numbers before seeing how many people lapse subs or swap?
But if you know you pressed 20K copies of an album, then never let there be an opportunity where more than 20k people can order it…
I really think they corrected pressing numbers way too hard during the wrong months. There were mentions about pressing less so they ended up with less overstock.