It’s cool what Vinyl Moon is doing in promoting indie artists, but looking at their pricing ($39) it’s more than what the previous US annual VMP sub was per record. It’s comical that they take a shot at another company’s pricing strategy when their own company charges at a similar rate.
I think he’s just trying to market his own club to appeal to angry masses, which is great! Business stuff! Go promote! But he admittedly and obviously isn’t facing the same licensing cost issues VMP is seeing, and yet still charges close to them. And that’s ok!