I think when the announcement about the forum closing came out, I was just disappointed because I knew that we, as customers, had just lost. What we lost was VMP as we knew because it signaled what a lot of people had been talking about and what we've come to realize, that those in charge have no idea what they're doing or at least are guided by something other than curating a premium product for its members.
My disappointment was around what this signaled, a departure from what VMP promised to deliver, a service to a community of vinyl enthusiasts. Think of it as if Starbucks tried to sell coffee while telling its customers that the environment and experience (which is what they are really selling) was going away because they needed to refocus on curating a new customer experience to be revealed at some time. The company would tank because they have now lost the one thing that made them different from a Tim Hortons or a Dunkin Donuts and the lowest price would win the customer's order. This is basically what VMP did, they killed off the one thing that would allow them to be something special. And so my anger was fueled by my disappointment because something I enjoyed was going away and being replaced by something that is now merely a transaction.
I get what you're getting at, but as someone living in Seattle who has worked in coffee and, at one point, even the Starbucks warehouse, the analogy misses the boat, for me, in certain ways, while at the same time, landing perfectly on others.
What Starbucks is selling is the idea of high end coffee that, in reality, is actually just full blown trash. They could still successfully sustain themselves as a walk up. They even have products in stores. That's their market. Anyone with any real knowledge and/or has worked at legitimate small roasteries out here, not only knows better, but is tired of people thinking a macchiato is a giant caramel latte.
@duke86fan recently made a reference to "used" records being less appealing over on reddit. Meanwhile, I come from a world where I know people and shops that hold OG pressings in much higher regard, if not also holding some disdain for the reissue market. Different demographics.
VMP just shifted their focus away from real quality and community toward fancy colors and new customers distracted by novelty. They used to have a healthy mix, which is what made them great. The product wasn't super pretentious, but it wasn't all flavor of the month bullshit and fluff either. There are people in this forum who listen to noise and black metal communicating with Taylor Swift fans and even giving each other the heads up about releases without judgment. We've kept that going.
I've been collecting records for two and a half decades. I don't know that I'd be going out and buying a new table and getting into this if I wasn't already too deep in this game. But, my niece just did. There will always be new people stumbling in ready to be marks lured in by snakeoil record knowledge cool guys. "I work at VMP." Great.
Starbucks has always been garbage. Most people don't realize there are better options and, some of them, walk around smug sipping burned espresso soaked in candy, completely unaware that they are turning their noses up to people fully unimpressed by them. Get exclusives. Have status.
VMP is a company. They fuck up too much and
they aren't the only game in town. Like you said, they're abandoning the only real things that make them unique and give them value from the flexibility and price point to the community, exclusivity and customer service. Starbucks knows you can't destroy them, because they have other ways to move their product and a name embedded into our culture on par with Nike or McDonalds. I have to wonder what VMP believes it still brings to the table, once every element of appeal they possessed is completely rotted away or abandoned by choice.