100% this. They are shooting for the big trend market, who doesn't care or notice warps, mastering, pressing etc. Totally think they will do better with this crowd, and pressing up more poppy music is an even better way to get to them.
I think they keep trying for the audiophile market as a sort of way to market towards the extremes/margins to build a dedicated customer base. Plus to put it simply the audiophile crowd has the real $$$. I was just on the forum Hoffman today and saw a thread started by a guy who just got into vinyl three years ago and he already has 1600 records and multi-thousand dollars in gear. How can you not want to bait a customer with an appetite like that over casual buyers who have a collections in the double digits?
Anthology is a bit of a dud, but since moving to QRP, Classics is going well for them, there seem to be quite a few threads on Hoffman, and they just got another Fremer shout-out in a recent article on his site. Personally I don't care for that guy at all, but many in the audiophile crowd hang on his every word. I think they get how to suck these guys in on a small scale, but they want to get a taste of that sweet MoFi One-Step level of cash flow. I think the issue for them in this case is how do they not let the GZ related issues of the main track tarnish the goodwill Classics has, and how do they not let Classics become as much of a fucking bore as MoFi and Analog Productions.