Vinyl Me Please (store, exclusives, swaps, etc)

Interesting numbers from a Joni Mitchell article to give an idea how many units they move in that track, especially in light of their claims to have 20k subs overall.

"Representatives for Mitchell point to a recent Vinyl Me, Please promotion, which seems to be responsible for the musician’s comeback. The Hissing of Summer Lawns was offered for sale on vinyl—as the company’s name suggests—for subscribers only. That promotion reportedly sold around 3,600 copies, according to Vinyl Me, Please."
 
Biscuit said:
Interesting numbers from a Joni Mitchell article to give an idea how many units they move in that track, especially in light of their claims to have 20k subs overall.

"Representatives for Mitchell point to a recent Vinyl Me, Please promotion, which seems to be responsible for the musician’s comeback. The Hissing of Summer Lawns was offered for sale on vinyl—as the company’s name suggests—for subscribers only. That promotion reportedly sold around 3,600 copies, according to Vinyl Me, Please."
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Nothing about that quote makes sense. It seems to attribute the comeback to VMP.
 
Nee Lewman said:
Nothing about that quote makes sense. It seems to attribute the comeback to VMP.
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Well, her reps don't want facts to ruin a good story. The focus of the story was that the album had a mega % increase in sales, thus renewed interest in Joni, etc. Not telling everyone that subscribers had the LP curated for them vs. 4k people suddenly stormed the gates to buy it proactively was not conducive to the press.
 
Biscuit said:
Well, her reps don't want facts to ruin a good story. The focus of the story was that the album had a mega % increase in sales, thus renewed interest in Joni, etc. Not telling everyone that subscribers had the LP curated for them vs. 4k people suddenly stormed the gates to buy it proactively was not conducive to the press.
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True. In fact, the Joni catalog reissue series with lacquers cut by Grundman and broadly available on vinyl and digital are much more responsible.

And 3600 units sold is far from a mega increase. Back in the day, a cutout would get better numbers.
 
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