Strongly disagree on the one step "bubble" and it kinda ignores all context surrounding some of these releases.
Relaxin didn't sell out because AP is repressing their $40 AAA version at some point. If the AP wasn't coming out, I'd bet almost anything the Craft would have sold out. Same reason why the MoFi Folk Singer didn't sell out very quickly (I think you can still get it at retail or below). If AP comes out and says "we aren't repressing Relaxin", I'd bet we would see a spike in sales for the One Step (which sounds great by the way).
I don't see that Patricia Barber selling out because...well...it's Patricia Barber. I love Impex's work but their curation is truly puzzling. They do cool stuff like Kenny Dorham's Matador and some Three Blind Mice titles but then seem to do all of Patricia Barber's discography as expensive one steps that don't sell.
Some of these aren't selling out quickly because of the title choices, pure and simple. Whether it's titles that don't benefit from the one step process, or titles that already have tons of AAA reissues out there (and ones that are substantially cheaper). People are tired of seeing the same uninspired titles over and over and over again.
The MoFi one steps may have trouble selling because of the digital step now. They have already had trouble selling because of the title selections and flippers aren't buying them as much because resale on the last bunch have all been pretty bad. I think nearly everything from Paul Simon onwards can be purchased for retail or less. Saw someone selling the Paul Simon one step for $70 on the hoffman classifieds last week.
If companies put out great titles as AAA one steps, they will sell out. A&R is more to blame, IMO, than people not being interested in the one step process.
I'm with you that the curation is the issue over the process (though I agree with Anthony that I think MoFi effed up in terms of handling and it will hurt them) but I honestly wonder how many titles exist that labels can reasonably acquire to sell substantial quantities using the process. Taking your post and jbraswell's together, we can probably safely rule out
- Albums with very strong, cheaper AAA pressings actively available.
- Albums with niche market spaces
- Albums with really good and inexpensive original pressings
- Albums without decent enough tape quality (or no tapes at all) to survive the one step processing requirements
- Albums that can't be licensed at a reasonable enough cost to make this a profitable venture.
- Albums that 5000-10000 individuals aren't willing to pony up three figures to have a definitive version of in their collection
They should probably consider tapering down print runs pretty dramatically on One-Steps - not that false scarcity is a good thing but similarly five thousand copies of Patricia Barber or James Taylor's GH sitting in a warehouse isn't either...