MikeH
Well-Known Member
I agree that from a sales perspective, they probably made a small dent, if that. But I think VMP was influential in a few ways.I don't know about the second part. Even with their numbers after the huge push last year they still make up a very small percentage of vinyl sales, even if we only consider US sales. Vinyl sales have grown year in and year out for the last 17 years. While they're a part of the story, I think members greatly overestimate how important they are to the vinyl industry. It was already trending in the right direction before they came along. They pulled in some folks, but I don't think they got more than a small always online segment, which is why it seems like they were more influential than they really ever were to the industry as a whole.
It helped give viability to a monthly release/subscription model for vinyl that actually worked for 10 years. No other company really survived this long while getting multiple releases out every month. Labels definitely took notice. Interscope doesn’t do their series without VMP. Rhino may not be doing rhino HiFi without VMP.
They also showed that there was a market for “audiophile” quality of music outside the typical Chad, MoFi and Jazz releases. They were not the only company to do this but their output was probably the most varied. I don’t doubt that companies like Craft saw titles selling pretty well for stuff like Fania and decided to do their own reissues from some of those labels that were often neglected in the past. We saw them release more Chalino after VMP’s sold well too.
The pandemic seemed anecdotally to me to give a big boost to vinyl sales and also the amount of people getting into vinyl. So VMP was also a bit in the right place at the right time.
The problem I always saw with the model was that they rely on labels to license them stuff. If labels just don’t license good stuff, they have no product. And that can happen at any time. The other problem is if there too successful, it was just a matter of time before labels just said “we can do this ourselves”. It’s like Blue Note with Music Matters. MMJ showed there was a market for high quality BN reissues cut AAA with nice jackets. BN said hey let’s hire KG and Joe and do the Tone Poet series ourselves. VMP has lost the ability to do anything from Interscope. They do a lot of Sony stuff still but Sony could start their own series and not let VMP license anymore.